Technical Writing
Engaging the right groups with the right message, targeting their reading level and knowledge base, while keeping in mind their use of the information you are providing is yet another service I deliver to my customers.
I create original content for print and digital publication for variety of reading levels, from a lay person to a distributor sales representative to a board-certified specialist. Whether its distilling down highly technical information or providing a fresh take on a long standing issue, I keep the message succinct and on point. Please take a look at the blog section of this site or on DVM360 and see for yourselves.
In addition to being able to write effectively for any reading level on a variety of topics, I also have the ability to ensure your sales force is well armed to counter any argument from competitors and easily handle skeptical veterinarians to improve their messaging and remove barriers to entry. I develop sales training modules to provide your sales team with an appropriate medically-based background and a thorough examination of the competitive landscape, so they are confident about the features and benefits of your product to exceed your sales goals.
Technical Writing
Engaging the right groups with the right message, targeting their reading level and knowledge base, while keeping in mind their use of the information you are providing is yet another service I deliver to my customers.
I create original content for print and digital publication for variety of reading levels, from a lay person to a distributor sales representative to a board-certified specialist. Whether its distilling down highly technical information or providing a fresh take on a long standing issue, I keep the message succinct and on point. Please take a look at the blog section of this site or on DVM360 and see for yourselves.
In addition to being able to write effectively for any reading level on a variety of topics, I also have the ability to ensure your sales force is well armed to counter any argument from competitors and easily handle skeptical veterinarians to improve their messaging and remove barriers to entry. I develop sales training modules to provide your sales team with an appropriate medically-based background and a thorough examination of the competitive landscape, so they are confident about the features and benefits of your product to exceed your sales goals.
Analysis
Being able to take a look at a product or clinic and evaluate your Strengths, Weaknesses, Opportunities for growth, and Threats from your competition or other areas (SWOT) is a good basic marketing evaluation tool. But how does that serve your business when the analysis results in very few distinguishing factors between you and the competition? How do you distinguish yourself to increase your revenue?
That’s where I come in. I have the ability to delve more deeply than your typical SWOT analysis, take a step back, and look for a way to present the merits of your products or services in a new framework that will resonate with your customers. My unique ability to see things from many different aspects of your organization and to step into the shoes of your customers to find integrative solutions is how I add value and increase your sales!
Customer & Key Opinion Leader Relations
The animal health industry faces ever increasing competition, thus making our relationships with our end user, the veterinarian, that much more important in the years ahead. We need to sit down with those veterinarians as the business owners and help them to identify gaps in their revenue stream and solutions to shore up those gaps—solutions that will enhance the vet-client relationship and keep that pet parent coming back to that same clinic on a regular basis. Finding the win-win solution for the veterinarian and for your company deepens the relationship between the company representatives that frequent that clinic and the clinic owner – adding value to both sides of the equation. I can teach your sales representatives how to facilitate that dialogue and improve your relationships with your clinics so you don’t need to worry about converting one clinic at a time to your product line ever again.
In terms of launching new products, I am a firm believer in a regional grass roots effort to more efficiently increase your share of voice to more general practitioners. Conducting first-to-know presentations and allowing the board-certified specialists and key opinion leaders to trial the product in advance of a launch can be extremely effective. So when those specialists receive calls inquiring about a new product, the specialist can provide an informative recommendation of your product to local vets in their area. I can use my network of key opinion leaders to help your sales force increase your share of voice and your revenue.
In all customer relations, no matter the size of your business, I can provide the insight you need to gain the competitive edge and get the right share of voice for you! If you’d like to have your customer relationship strategy evaluated, let’s get started today.